Prop-Log

Powered by advanced analytics, prop-log.com makes it easy for you to buy, sell or rent properties.

If you are a property agent/owner, Prop-Log lets you advertise your property on Google so that customers land directly on your property page. This also substantially raises your on-platform ranking.

Advertising on Google is by far the fastest way to market your property. Why? Because your customers go to Google to transact. They are searching for properties.

No Subscription Fees: Also, at a time when subscription fees are spiralling, prop-log.com drastically reduces the cost of selling and renting out properties online. Indeed property sellers do not have to pay subscription fees.

Prop-Log can sustain lower fees and costs because it is a lean independently run operation that is highly focussed on its core purpose of match-making buyers and sellers.

prop-log.com uses technology to contain costs, and to make it easy for you to buy, sell or rent properties on Prop-Log. The distinguishing features of the portal include:

• Search Engine (search bar): Modelled on Google, yet tuned for real estate, the search engine distinguishes Prop-Log from other platforms. It makes it easy for customers to find the property they are seeking without having to sieve through thousands of posts.
• The Search Filters are comprehensive yet configured ergonomically to minimize effort, or the number of clicks, and to maximize speed.
• The platform supports web analytics — to track search and conversion metrics, for ranking properties.
• Advanced Ranking Algorithms based on over forty key variables relating to content, user interactions, publishers’ track record etc. that collectively match queries to posts.
• Performance: Response time for queries is a fraction of a second.
• Optimized for search engines. The portal is rapidly gaining traction as it facilitates search, and make it easy for users to find the properties they seek.

Paradoxically simple and inexpensive yet comprehensive and advanced, Prop-Log is a unique proposition that uses marketing analytics to impart superior value to home buyers as well as home owners and their property agents. The “guru of gurus”, it is the quickest way to surf the internet for properties.