The Prop-Log Advantage


Other Leading Property Sites

Property listing and advertising site – users can advertise their properties on Google
Property listing only

No Subscription
Fees are significant and increasing

Costs incurred – boost/point systems apply

Advertises users’ properties as well as the Prop-Log site
Only advertise property site

Advertising fee
Users pay nominal fee if they choose to advertise their properties on Google
Not applicable

Global, 240 countries – better suited for targeting regional/global property buyers.
Limited to a few countries

Cost structure
Highly automated, lean, low-cost platform that can operate without charging for listing/subscription
Relatively high-cost structure, high overheads – heavily reliant on fees

Business model
Prop-Log’s co-op advertising model relies on collaboration with agents to draw traffic to their properties
Leading sites have full control. Agents have no influence on advertising and no say on listing fees.

Ranking of posts
Based primarily on analytics – those properties that attract greater user interest are ranked higher. Emphasis on co-op advertising helps to boost genuine posts.
Relies on users paying via points or credits for boosting posts. Convoluted bidding features such as ‘optimus’ and ‘turbo’ are designed to intensify competition between agents and increase revenue for the property site.

Site traffic
New site – organic traffic is growing – relies on advertising traffic
Medium to high

Table  Comparison between Prop-Log and other leading property sites.

Running out of Ad Credits! Is your Subscription Fee too High? Are you confused by convoluted terminology and hidden fees? Do you feel you have lost control? Must you rely on domineering property sites?

If you are experiencing pain and discomfort, rest assured it will go away once you embrace Prop-Log, an innovative, friendly, collaborative platform that will empower you (see table).

Prop-Log is unique — there is nothing comparable

Prop-Log is not just a property portal. It is also an advertising portal.

Other portals charge you subscription/listing fees. Then they advertise their portals, NOT your property. And your house or commercial establishment gets lost in a jungle of 50,000 to 100,000 properties! So, you are told to buy ad credits! Boost! Rely on opaque algorithms that determine how much you pay.

Prop-Log is different. It lets you advertise YOUR property on Google such that customers land directly on your property page. (Refer exhibit below). This not only triggers an ad on Google (via Google Ads), it also substantially boosts your on-platform ranking.

Advertising YOUR web page vs advertising portal.

Exhibit: Advertising YOUR property (rental example) — When your page is advertised, your content/phone number is displayed, and customers land directly on your webpage.

Your ad will be similar to the ad shown in the exhibit. The ad headers and descriptions will be based on the information you provide in your listing. Your phone number will appear in the ad. And the landing page will be your property page.

It is affordable. Advertising on Google is more effective and less expensive compared to newspapers and other traditional media.

It is also the quickest way to sell or rent out your property, and Prop-Log makes it easy (see video) and inexpensive.

There is more good news. Prop-Log does not charge subscription or listing fees.

Video  Video on how to list your property on Prop-Log and advertise it on Google.

How to List your Property on Prop-Log and Advertise on Google

To market your property online you require a property page that describes your property, and an advert that advertises it. The property page is where your prospects land after clicking the ad.

Prop-Log makes it easy for you to advertise your property on Google and boost its on-platform ranking. The process (see demo video) involves filling in relevant details for Google Ads and your property page.

It’s easy — just select the LIST (advertise) tab from the menu and click ‘For Sale’ or ‘For Rent’. You can describe your property the way you want to, and add photos and videos.

As you will see from the demo video it takes only 2 to 3 min to post and advertise your property, provided your property photos and property details are ready.

To advertise, you set the daily budget and the ad duration (in days). Note that:

For detailed instructions, tips and training on how list properties on Prop-Log refer this training guide.

How to manage your Properties on Prop-Log

Registration: Prop-Log automatically registers you when you post your first property. If you prefer, you also have the option to register manually using the system’s registration facility. This allows you to Login with Google, OR register with email and password, and then login.

Login: To manage your account and your properties you need to login with your email and password.

Profile: Go to your profile page to view/edit your personal Prop-Log webpage. In order to advertise, you need to top-up your your account by clicking the blue top-up button.

POSTS: This is your home page. It maintains a record of all your property posts, and lets you advertise, refresh, view, edit, de-list and delete posts.

Now is a good time to get started. If you have questions or need help, don’t hesitate to contact us.