Profile (after login). Go to your profile page to view your personal
PropLog webpage. In order to advertise, you need to top-up your your
account by clicking the blue top-up button.
Post for Sale or Rental (after login):
You can describe your property the way you want to. Add photos. Add videos.
Advertise/Refresh (after login): Advertise your post to feature on Google and
raise your property’s ranking on the portal. Besides advertising, the PropLog home page
lets you refresh, view, edit, de-list and delete posts.
Advertising YOUR web page vs advertising portal:
When your page is advertised, your content/phone number is displayed, and customers
land directly on your webpage.
PropLog lets you advertise your property on Google! To land customers directly on
your property page, all you need to do is advertise via PropLog. This will not only trigger an ad on
Google (via Google Ads), it will also substantially raise (boost) your on-platform ranking.
Search Engine (search bar): Modelled on Google, yet tuned for real estate, the search engine
distinguishes PropLog from other platforms. It makes it easy for customers to find the
property they are seeking without having to sieve through thousands of posts.
The Search Filters are comprehensive yet configured ergonomically to minimize effort, or the
number of clicks, and to maximize speed.
The platform supports web analytics — it reveals which properties are attracting the
greatest attention, and securing highest conversion rates, information used for ranking purposes.
No Subscription Fee: PropLog is a highly automated, lean platform that does
not charge any subscription fee.
At PropLog you are treated as a business partner. Our core purpose is to contribute to
prop-log.com was launched despite well-entrenched competitors because it is superior to existing
property portals, and because it will drastically reduce costs associated with online listing.
Ours is a lean independently run operation that is not aligned with any particular agency.
We have the competency to attract buyers and prospective tenants to our site, yet we can only succeed with
NO subscription or listing fees. You may however, choose to advertise your posts on the Google
search engine. This will also substantially raise (boost) the posts’ on-platform rank.
Focussing on quality as opposed to quantity, we incentivize our partners to list fresh content, and to
regularly refresh their posts.
User-Centricity is the key to our business strategy. Powered by advanced analytics, our platform offers
superior performance in terms of speed and accuracy. Prospect are flocking to PropLog because they
are able to quickly and easily find what they are looking.
Ranking of posts is based on over 40 variables, covering every aspect that is filtered or searched, as well
as a wide range of quality factors. The critical dimensions include location (in relation to prospect’s
search filters/search query), recency (how fresh is the post), content quality, performance (CTR, CTA etc.),
price (how well it matches the prospect’s budget) and promotion (advertising).