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PropLog — Listing Guide

How to post and advertise your property at PropLog?
How to advertise your property on Google?
Why prop-log.com? What distinguishes this platform?
The Business Model
Ranking Algorithm

How to post and advertise your property at PropLog?

Follow these steps to post and advertise your property:

  1. Register with email and password. Registration entitles you to your web page and profile page.
  2. Login.
  3. Profile (after login). Go to your profile page to view your personal PropLog webpage. In order to advertise, you need to top-up your your account by clicking the blue top-up button.
  4. Post for Sale or Rental (after login): You can describe your property the way you want to. Add photos. Add videos.
  5. Advertise/Refresh (after login): Advertise your post to feature on Google and raise your property’s ranking on the portal. Besides advertising, the PropLog home page lets you refresh, view, edit, de-list and delete posts.

How to advertise your property on Google?

By advertising your property on Google, PropLog makes it quick and easy to rent out properties.

Rented out in 5 days! The ad appeared 57,000+ times, generating 1,400+ clicks, 280 leads. (Source Google Ads Analytics)

By advertising your property on Google, PropLog makes it quick and easy to sell properties.

Sold in 30 days! The ad appeared 295,000 times, generating 1,890 clicks, 260 leads. (Source Google Ads Analytics)

Video  How to Advertise your property online, and the reasons why you should do so.

Go to your HOME page (after logging in) and follow these steps:

  1. Go to your HOME page (after logging in).
  2. Click the ADVERTISE button next to the post you want to advertise.
  3. Set the daily ad budget and the ad duration (in days). You may need to top-up your account if balance is insufficient.

NOTE:

Why prop-log.com? What distinguishes this platform?

Advertising YOUR web page vs advertising portal.

Advertising YOUR web page vs advertising portal: When your page is advertised, your content/phone number is displayed, and customers land directly on your webpage.

The Business Model

prop-log.com was launched despite well-entrenched competitors because it is superior to existing property portals, and because it will drastically reduce costs associated with online listing.

Ours is a lean independently run operation that is not aligned with any particular agency. We have the competency to attract buyers and prospective tenants to our site, yet we can only succeed with your support.

NO subscription or listing fees. You may however, choose to advertise your posts on the Google search engine. This will also substantially raise (boost) the posts’ on-platform rank.

Focussing on quality as opposed to quantity, we incentivize our partners to list fresh content, and to regularly refresh their posts.

User-Centricity is the key to our business strategy. Powered by advanced analytics, our platform offers superior performance in terms of speed and accuracy. Prospect are flocking to PropLog because they are able to quickly and easily find what they are looking.

Ranking Algorithm

Ranking of posts is based on over 40 variables, covering every aspect that is filtered or searched, as well as a wide range of quality factors. The critical dimensions include location (in relation to prospect’s search filters/search query), recency (how fresh is the post), content quality, performance (CTR, CTA etc.), price (how well it matches the prospect’s budget) and promotion (advertising).


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